How Much Does Airbnb Management Cost in the Cotswold's, Malvern Hill's & Devon coastline?

Understanding holiday let management fees

One of the first questions owners ask is: “How much does Airbnb management cost?”

In the UK — including the Cotswold's and Malvern Hill's and Devon coastline — most holiday let management companies charge either:

• A percentage of booking revenue

• A fixed monthly fee

• A hybrid of both

However, what’s included in that fee can vary significantly.

Typical management fee ranges

While fees differ depending on service level, most full-service holiday let management companies charge:

• 15% – 25% for full management (plus VAT)

• 10% – 15% for marketing-only services (plus VAT)

• Cleaning and maintenance often charged separately

This means the advertised fee isn’t always the full picture.

Flexible packages designed for different owners

At Character Stays, we understand that every owner and property is different. That’s why we offer a range of management packages, providing flexibility depending on how involved you want to be.

Some owners prefer support with marketing and bookings, while others want a completely hands-off experience. Our packages are designed to accommodate both — with the option to move between service levels as your needs change.

Our full-service management: 14% + VAT

Our full-service management package is 14% + VAT, offering exceptional value for a truly comprehensive service.

When we say full service, we mean exactly that.

Our hands-on team:

• Knows and understands your unique property

• Has in-depth knowledge of the local area

• Manages guest communication and bookings

• Oversees cleaning and quality checks

• Coordinates maintenance and repairs

• Supports compliance requirements

• Optimises pricing and occupancy

• Manages listings and marketing

All of this is included within the 14% fee.

No hidden or surprise fees

One of the frustrations owners often experience with holiday let management is unexpected additional charges.

With our full-service package:

• No surprise add-ons

• No hidden management costs

• No additional oversight fees

• No extra compliance support charges

You benefit from a fully managed, hands-on service with complete transparency from the outset.

What affects management costs?

Fees across the industry can vary based on:

• Property size

• Location (rural vs city)

• Expected booking volume

• Service level

• Maintenance requirements

• Cleaning frequency

Properties in high-demand areas such as the Cotswold's and coastal locations around Plymouth can particularly benefit from professional pricing and marketing to maximise income.

What owners should look for

When comparing management companies, consider:

• What services are actually included

• Whether pricing optimisation is provided

• Cleaning and inspection standards

• Local knowledge and presence

• Compliance support

• Transparency around fees

A lower percentage doesn’t always mean better value — especially if key services are missing.

Final thoughts

The right management partner should not just manage your property — they should increase revenue, protect your investment, and remove stress.

With flexible packages and a truly comprehensive full-service offering at 14% + VAT, Character Stays provides owners in the Cotswold's, Malvern Hills, Devon coastline and surrounding areas with a transparent, hands-on approach to holiday let management.